Melissa McCarthy x s7
Digital art direction and graphic design for her capsule collection on MelissaMcCarthy.com. Concept, strategy & execution on 360 marketing campaigns. Designed a scalable template system for digital marketing assets. On-set art direction for email and social media content.
Art Director x Graphic Designer: Juan Facio | Creative Director: Jenny McGurck | Copywriter: Shannon Savins (includes some spec work)