Chico’s

Art direction and graphic design for all digital channels, including .com, email, social media, video, blog and customer loyalty program. As a key member of the go-to-market team, I concepted campaigns and design assets in support of all digital marketing initiatives, and I presented quarterly content strategies in creative leadership and C-suite reviews.

Designed and rolled out a template library for email, social media and digital video content. Creative lead for the roll out of new apps like Sketch and Figma for digital design, Wrike for project management and Salesforce for CRM email marketing.

Digital design lead for major launches, including Chico’s mobile shopping app, Customer Loyalty & Rewards Program, Jeanius Guide, Pants Guide, Modern Classics Capsule Collection, and new shoe line. Digital design lead for Chico’s rebrand strategy, curated content hubs like What To Wear Where and The Chico’s Life blog.

Digital Art Director x Design Lead: Juan Facio | Creative Director: Brett Bolin | Copywriters: Brooke Diaz, Lindsay Hardman